Shanghai New Road Business Management Co., Ltd. will aim at chain operation and intensive development to follow the thoughts of the group about "development by walking towards market, development by internal integration, development by cooperation and development by practice". We implement the business strategy of professional brand to promote the development of the hardcore business of our company, retail business of four industries including clock and watch, sporting goods, stationery and jewellery. We adopt new business philosophy and try to make breakthrough in system innovation, marketing innovation, service innovation and management innovation. Thus, we could keep enhancing both the competitive edge and economic strength of the enterprise. 　　1. Re-enforcing development effort of main industry and hardcore business is the key to business strategy practice of professional brand. 　　2. Chain operation and intensive management is the emphasis for business strategy practice of professional brand. 　　3. Accurate orientation of target market and goods and attention to brand marketing is the foothold for business strategy practice of professional brand. 　　4. Reinforcement of construction of spiritual civilization, improvement of employees' diathesis and cultivation of modern talents is the powerful guarantee for business strategy practice of professional brand. 　　The key emphasis in work of 2004 lays on the development of the main industry and hardcore business of the brand enterprise. We shall further improve our system construction and strengthen management; accelerate talent cultivation and informatization. We expand our business actively and work hard to ensure that we could realize the economic target of 143 million yuan as the sales volume and 7.78 million yuan as the profit in 2004. We will make our company an enterprise of standard operation, stable development, strong competitive edge and economic strength.